In the fall of 2001, Ben LaFleur opened his mouth to sing… As of 2015, he hasn’t shut it yet. “Being a lead singer, I’m always aware that the singer is the focal attention of the group and I try to stand out in a good way. I’ve worn the same type of shirts from day one, and I finally got to the point where I felt I could make a better shirt than what the industry was offering ...and then it hit me!” Being an avid hunter, he was looking for a custom-quality unique to market line that any outdoorsman would be proud to wear.  His dream was to develop high quality, unbelievably attractive looking, affordable lifestyle apparel.  Fast forward a few years.

Ben & Andy, the company’s founders, couldn’t believe that a shirt they wanted could be so hard to find or make.  They conducted some research and discovered something incredible: no one or company was offering what outdoorsman were wanting. Thus Ben and Andy rolled up their sleeves and began working on a shirt concept, making improvements along the way. The founders realized that with a shirt at these prices, there was no way outdoorsmen wouldn’t want to break from the pack, and buy a LaFleur Apparel unique to market shirt.

If you were wondering, we wouldn't be here today if it wasn't for Crawford County's latest single "BANG BANG". This song, in a round about way, was the inspiration for our current line. ENJOY!!!

Bang Bang by Crawford County from LUMINARY on Vimeo.



 Ben LaFleur- Co Founder

Growing up in south-eastern South Dakota, Ben was involved in just about everything you can imagine, and hasn't changed much today.  Aside from being an avid fisherman and hunter, Ben was a two sport division one athlete at the University of Northern Iowa. There he competed in track and wrestling, while majoring in Biology pre-med. His love for music grew and began touring with his band following graduation.  Based in Orlando, he spend most of his time traveling between his home and Nashville. A few years later, he was pretty sure the road life wasn't meant for him and began graduate school at Palmer College of Chiropractic in Davenport, Iowa.  Graduating in 2008, he relocated to West Des Moines, Iowa to practice with his wife Elizabeth and picked up where he left off with his music.  He has shared the stage with some of Nashville's best and headlined the Capital One Bowl halftime show in 2010.  His current project, Crawford County has released several singles to country radio and has a reality television show in production.

Today, he enjoys his work, spends time with his family, and hits the stage every chance he gets. Joining the world of fashion just seems like the next logical step for him, and the rest is history.


 Andy Damrow- Co Founder

Andy Damrow is your boss's boss.  He describes himself as “Just a mid-west guy from Iowa” quoting Masters Champion Zach Johnson, graduated from Cedar Rapids Kennedy High School in 1993 and University of Iowa in 1997. For the record, he was born in St Joseph MO and didn’t move to Iowa until 1992, but still he considers Iowa home. He began his career out of Iowa in Kansas City, working with Ernst and Young performing Cash Management Consulting for large banks and corporations throughout the US. “It was one of those fly out every Sunday night, back every Friday night type of jobs. He’s traveled – a lot. “It was the best job I could have asked for out of college. I got to travel the US with some of the best people in the world. Many of my best friends, still to this day, I met at E&Y.” However, after 3 years of 100% travel, Damrow was ready for a change.

     For the last 15 years, this savvy insurance executive has been climbing the corporate ladder with extended stays in Kansas City, Houston, Minneapolis, Manhattan, Korea, and Thailand.  Andy has become one of the industry's movers and shakers, and is held in high regards among his peers.   He's tried retiring once, but could't stay out of the game. After spending 6 months playing golf and traveling the world, Andy has accepted an executive position with Aetna in Bangkok.  When he's not making million dollar mergers, Andy is a die-hard Iowa Hawkeyes fan,  You may spot him court-side at Carver Hawkeye Arena from time to time, or tooling around in his black and gold corvette. Excelsior!